4 tips for writing an ad copy that gets more clicks
1. Address your users
Talk to your users in second person; they need to feel like they are the protagonist of your advertisement.
2. Offer a benefit
Users expect something. They want to see clearly what’s in it for them.
3. Include a call-to-action
Buy, try, find out, enter. You need them to take action, to learn more about you and your product.
4. Keep it within 90 characters
People’s attention fades easily. 90 characters are more than enough to engage them and get what you want from them.
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